Community Links annual review 2013
Client
Community Links, 2013
Media
The Project
Community Links wanted their 2013 annual review to reflect their continued growth as an organisation and the feeling that they were ‘in shape’. This got us thinking about shapes, so dg3 came up with the idea of creating a square wrapper with the words ‘In Shape’ die cut in the front, with the flaps of the folder being different shapes – semi-circle, triangle and oblong. The wrapper was the holder for two posters: the main report and information about the organisation, folded inside the wrapper. As a finishing touch we sealed the package with a small round sticker printed with the Community Links logo figure. Lots of calculation had to go on to get the sizes of the review contents just right for the wrapper, so the strong and colourful shapes of the poster design would highlight the die cut lettering.
The clients seemed pretty delighted with the results, with the bright and unusual design receiving a lot of attention from staff, funders and stakeholders.